



















Prepara tus exámenes y mejora tus resultados gracias a la gran cantidad de recursos disponibles en Docsity
Gana puntos ayudando a otros estudiantes o consíguelos activando un Plan Premium
Prepara tus exámenes
Prepara tus exámenes y mejora tus resultados gracias a la gran cantidad de recursos disponibles en Docsity
Prepara tus exámenes con los documentos que comparten otros estudiantes como tú en Docsity
Encuentra los documentos específicos para los exámenes de tu universidad
Estudia con lecciones y exámenes resueltos basados en los programas académicos de las mejores universidades
Responde a preguntas de exámenes reales y pon a prueba tu preparación
Consigue puntos base para descargar
Gana puntos ayudando a otros estudiantes o consíguelos activando un Plan Premium
Comunidad
Pide ayuda a la comunidad y resuelve tus dudas de estudio
Ebooks gratuitos
Descarga nuestras guías gratuitas sobre técnicas de estudio, métodos para controlar la ansiedad y consejos para la tesis preparadas por los tutores de Docsity
Tourism brochure from the Mexico City
Tipo: Guías, Proyectos, Investigaciones
1 / 27
Esta página no es visible en la vista previa
¡No te pierdas las partes importantes!




















OPPORTUNITIES FOR INVESTORS IN THE TOURISM SECTOR
Executive summary Madagascar has a unique product to offer tourists and tourism-investors · Sun and sand · Nature and adventure · Culture & cuisine · A strong brand among consumers Current tourism demand is constrained by lack of supply · Arrivals declined due to political crisis in 2009, but are recovering · Limited supply of hotels, air-connections, tour operators and other services limits visitor numbers · Government is taking steps to increase aviation supply and launch a tourism-promotion campaign · Tourism growth rates in neighbouring countries show the growth and revenues that can be achieved once credible investors establish opera- tions New opportunities for hotel investors and operators · Government is identifying and preparing a number of unique sites for hotels & other services · Several established local developers are ready to work with interna- tional operators, as needed · Based on benchmarks, potential visitor numbers and revenues for investors are very attractive Profiles of priority sites
As a tropical beach destination, Madagascar offers far greater quantity and quality of beaches than many better-known destinations 5000 km of coastline - the longest in Africa More than Mauritius, Maldives and Seychelles combined More than Mozambique, Tanzania and Kenya combined A complete range of beaches from perfect white-sand and turquoise bays, to rocky promontories, to lagoons and picture-perfect desert islands Equal or superior to the best of the Caribbean, Red Sea, and South East Asia The world’s longest tropical coastlines Sun &sand
· Some of the best diving in the world, with warm waters, quiet lagoons, rare species, and unexplored reefs and ship-wrecks · Strong winds and swells in the north and south for surfing, wind-surfing and kite-surfing · Deep oceans and large species for fishing · Quiet bays and archipelagos in the west for sailing · Lagoons and canals in the east for Kerala-style river-boats with unexplored reefs and wrecks, island archipelagos, windswept bays, ocean swells and quiet lagoons, Madagascar is a dream for water sports Water sports
Madagascar’s wild and unspoilt landscapes also make it a top destination for adventure tourism from hiking to spelunking Land-based adventures · In addition to sailing, surfing and diving, Mada- gascar’s rugged mountains, limestone caverns, tsingy “forests”, white-water rivers and lightly-populated plateaus create the ideal conditions for rock-climbing, caving, rafting, trekking, trail-biking and paragliding · More than 60% of Madagascar’s visitors engage in some trekking or adventure activity
Culture & cuisine: a unique blend of Asian, African, Arab and European cultures offers a kaleidoscope of history, cuisine, arts and crafts Culture & Cuisine · First settled by people from south-east Asia, followed by migrants from Africa, India & Arabia, and colonised by France, Madagascar has one of the most rich and colourful cultures in Africa · The country is home to unique festivals, arts and musical traditions and dozens of historic sites · The cuisine is superb combining French influences with the island’s bountiful natural ingredients · Craftsmen produce world-class jewellery, stone-work, marquetry, raffia and leather goods that are exported to boutiques around the world
Despite these assets, the tourism sector in Madagascar today is under-supplied Source: Flight Stats, JLL, STR Global, Number of international-standard 2-5-star hotel rooms, 2015 Number of international flights per week March 2016
The government is taking action to increase aviation supply, with renovation of key airports, restructuring of Air Madagascar, and launch of new air services Airports Air Madagascar New International Flights Domestic Aviation The government has signed a contract with Aéroports de Paris to renovate, expand and operate the country’s 2 main international airports in Antananarivo and Nosy Be The government is in the process of restructur- ing the national airline with a view to attracting partners / investors to take over parts of its operations. The airline board is in active discussions with several international airlines about potential partnerships designed to rebuild Air Madagascar’s fleet, flight frequency and traffic volumes The government is meeting with other interna- tional airlines to persuade them to start direct service to Madagascar In addition to Turkish Airlines and Ewa air, Ethiopian Airlines will operate three-weekly flights to Antananarivo from March 2017 At least 2 middle-eastern airlines are expected to announce services in the near future The Civil Aviation Authority is reviewing current regulations which limit the type of aircraft that can operate in Madagascar, to increase frequency and affordability of air connections within Madagascar Madagasikara Airways has recently begun flights to 10 destinations in Madagascar
Based on benchmarks from neighbouring countries, potential visitor numbers, room-rates and revenues are very attractive $ $ $ $ 70% 73% 70% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80%
50 100 150 200 250 300 350 400 450 500 Sri Lanka Mauritius Seychelles Maldives RevPar Occupancy
Growth in visitor numbers 2005- Average RevPAR (US$) and Hotel Occupancy (%), 2015 %
Top priority sites Located in the main tourism zones in Diana (in the north) and near Toliara (in the south) Selected by international experts, based on their tourism potential Detailed site profiles, project concepts and business plans already available Other high potential sites Located in the main tourism zones in Diana (in the north) and near Toliara (in the south) Selected by international experts, based on their tourism potential Basic site profiles available Additional priority sites proposed by Madagascar National Parks New concession profiles will be supplied Others to be created based on previous concession profiles/RFPs issued by MNP, under the IFC, World Bank PE3 and KfW projects Additional sites under public ownership (SEHI, NTD, SMTH, military, etc.) Private sites Community-based projects
Profiles of priority sites for investment
Name of the site Coordinates GPS Location Region Land size Type of land
Andilana, Sandoz, Lakandava Long : 49° 01’00’’E Lat: 12°13’51’’S Nosy Hara National Park Diana Around 10 hectares Governement land-Military use MADAGASCAR Site description : tThere are 3 possible sites located on the island of Nosy Hara, north-west of Madagascar, in the region of Diana. tThe island is managed by Madagascar National Park and there are some areas allocated for tourism development. Land size is around 10ha and all sites have white sand beaches of more or less 500m with crystal turquoise water. tThere is fresh water on the island but no electricity. tThe island has beautiful inland vegetation and typical Tsingy (Limestone formations) that give a unique character to the sites. tFrom the site, the panoramic views of the coast are quite unique .The fact of being on an isolated island gives a “Robinson Crusoe” feeling to the place. Climate: tThe area around Diego Suarez has a tropical climate with rain mainly from December to March. Temperatures vary between 27-30 °C average between December and April and 18°-25°C from May to November. The Varatraza is a constant south-easterly wind which prevails from April to November, and is really appreciated by windsurfers an kitesurfers. Access to the site t Arrival at Diego Suarez (Antsiranana) the capital of the northern region, from Antananarivo by plane, then there is various options:
MADAGASCAR
Baie des Boutres-Orangea Long : 49° 21’19’’E Lat: 12°13’59’’S Diego Suarez/Antsiranana Diana Around 10 hectares Governement land-Military use Name of the site Coordinates GPS Location Region Land size Type of land
Site description: tThe site is located in the north-east of Madagascar, in the region of Diana. tThe land is a government property with military use, however this land has been identified as a prime location for tourism development as it is close to Diego Suarez. tThe site has some ruins from Diego Bay’s past role in military strategy. It is also located near Montagne des Français Park and the area nearby is protect- ed. tThe views of the bay are quite unique. The 800m beach has fine sand and the water is really clear. t*UJTFBTZUPHFUXBUFSBOEFMFDUSJDJUZGSPNUIFDJUZBTUIFTJUFJTWFSZDMPTF to Diego and the road runs until the entrance of the site. Climate: tThe area around Diego Suarez has a tropical climate with rain mainly from December to March. Temperatures vary between 27-30°C average between December and April and 18°-25°C from May to November. The Varatraza is a constant south-easterly wind which prevails from April to November, and is really appreciated by windsurfers an kitesurfers. Access to the site tArrival to Diego Suarez (Antsiranana), the capital of the northern region, by plane from Antananarivo, then there are various options:
MADAGASCAR SALARY Nord-Pointe Long : 43° 17’31’’E Lat: 22°31’25’’S Salary bay Atsimo Andrefana 25 hectares Private property Name of the site Coordinates GPS Location Region Land size Type of land
Site description: tThe site is located in Salary bay, in the south-west of Madagascar, in the region of Atsimo Andrefana. tThe land is owned by a private owner and it is close to a protected areas, land size is around 25 ha and it has a white sandy beach of ore than 2km with crystal turquoise water. tThere is fresh water on the land (2 wells have been drilled) and an airstrip is available nearby. tThe site has 5m to 12m heights with some rocks on the sand dunes that avoid erosion and allow construction. tThe panoramic views on the lagoon are stunning. Climate tThe south-west is characterized by a dry tropical forest environment. The very little rain that falls is concentrated in December and January. Tempera- tures are between 24°C and 37°C. Access to the site: tArrival at Tulear (Toliara) the capital of the south-west region, from Antanan- arivo by plane or car, then there are various options :
MADAGASCAR Ankasy Long : 43° 20’46’’E Lat: 22°44’40’’S close to Ankasy Lodge & Spa Atsimo Andrefana 90 hectares TBC Name of the site Coordinates GPS Location Region Land size Type of land
Site description: tThe site is located in Ankasy, in the south-west of Madagascar, in the region of Atsimo Andrefana. tThe land is around 90 ha and it has a white sand beach of more than 1km with crystal turquoise water. tThe lagoon and the views from the site are really impressive. tThe site itself has 5m to 10m heights with some rocks on the sand dunes that avoid erosion and allow construction. tThere is a small ecolodge on the other side of the bay and fishing village at 3km. Climate tThe south-west is characterized by a dry tropical forest environment. The very little rain that fails is concentrated in December and January. Tempera- tures are between 24°C and 37°C. Access to the site tArrival at Tulear (Toliara), the capital of the south-west region, from Antanan- arivo by plane or car, then there are various options :