Firm Infrastructure
General management, Finance, R&D, Accounting, Legal, Quality management, Government affairs, Relationship with investors
•Hotel arts
Human Resource Management:
Recruitment, Training, Development, Salary System.
Technology Development:
Automation technology, Information technology, Product design and development, Market research, Information system
development, Mechanical design and maintenance, User research and application, Refrigerating system.
▲Culligan
Procurement:
Raw materials, Transportation services, material supply, production equipment, Advertisements.
•Graziers
•Danone
Inbound Logistics:
•Inspection of raw materials
and production equipment,
delivery, Storage and
inventory control
management.
•Cargo handling, semi-
finished goods handling.
•Data reception, Contact with
the guest.
•Transport companies
Operation:
•Processing
raw
materials
•Making ice
cream and
packing
•Froneri
Outbound logistics:
•Oder handing
•Production
dispatching
Product
handling and
inventory
management.
•Information
collection and
preparation
•Transport
companies
Marketing & Sales:
•Promotion and
Sales team.
•Quoting and
Pricing.
•Advertising.
•Sales channels
•Customer
management.
•New production.
•Market research
•Carrefour
•Amorino
•Rocambolesc
•Ogilvy & Mather
Service:
•Quality
problem
handling
•complaint
resolution
Primary activities
MA
RGI
N
Suport
Activities