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Answer ALL questions, Write your answers in the spaces provided. Some questions must be answered with a circle around the letter . If you change your mind about an answer, put a line through the circle and then mark your new answer with a circle. 1. Beauty By Edge is a beauty salon based in a Dubai shopping mall. The business was started in 2014 and is owned and run by Cindy Cafolla. The beauty salon specialises in hair and eyelash extensions, manicures and make-up products. (a) (i) Which one of the following is an example of a factor of production? (1) A Place B Promotion A [Era Revenue (ii) Which one of the following is a business in the secondary sector? (1) dl sw manufacturer Cereal farm C Coffee shop D Taxi company (ili) Which one of the following is a type of employment where the employee only works at certain times of the year? (1) Eartaimo B Full-time C Job share D Seasonal (iv) Which one of the following is the effect on a business of having diseconomies of scale? (1) A Higher profits Y Bising average total costs C Lower total costs D Lower break-even point Figure 1 shows a product life c: : ycle diagram for hair extensions sold by Beauty By Edge. The hair extensions are in Phase 3 of the product life cycle. Sales | Phase1 Phase2 | Phase3 | Phaseg Sales Time Figure 1 (v) What is Phase 3 of the product life SO) A Growth B Decline C Introduction VÁ (OMaturiy (vi) Which of the following ¡s a financial objective? () A Improve customer service B Independence and control ales growth D Improve social responsibility (b) Define the term 'job precio (1) Ago proclusión Vr A wired 0% asa El AUN. Que 4 prou Y eau d ot aran, bd de gora De On ko uu naa produck , oo AS GUSSGA Av) Y (f) Explain one advantage to a business of being an e-! aier (95 (1) y as y -Beino..MA....£7 AQUÍ... 00)... NAS... 0... LLE. .q45...4)0....nAO....d09).... ILragh:L0..04..... adwarage |, le AA... E00E..... GRRETO......lf 0... CUOLOVEL. aéS....h0 me a bdo ne DUN).....CL......pOUULA:..Oe...JOTA.... AMLO... A | day. IN... 000... WOE....UAROOSS.... «UU 010. Qt 0 Competors 0 YUs QUAD o a Cost PY rs, E E ras Po products and (9) Analyse the benefit to Beauty By Edge of using technology as part of its promotion. ss FO... A a a 40...... WM... MUA AOAA....4N.. wo .069..... WO). UN E bei CONE UnO....eNLA.. A. OS. y 12100, NAO. El e otr 2 Ra Edo. de. Would TO 0. Eo Ubia...ooTAG....omg0s....MOL..... ICA... ABÍONLES "EGIA....e.... OIITSUIIA...O...E%O... OLLA, . hs a ae e LiM...MOJs=... LEILA... A... MUSA... MOMIA)... PIONRÍCA...... EUA... DR. 2% 0 e ÓN (Total for Question 1 = 20 marks) mal pacos Lega Uy 0d. wey Slap ÚS Aa Couso os Nas Pros Bu - EA ema em AQuá more monty ún DUNA 0x2 up producha producis gr tua led lo a wr puna. WC WOTAd ORAL Pa , ON WO PLA ¡mod grau) 8y td». aa Ccosd laz 2. The Beauty By Edge website allows custome, rs to leave reviews on treatments and request other products the business can provide. (a) State one method of primary research that Beauty By Edge could elo) Y PRI... SEMA. NL O. UNA... CMA. 8... LN. - AULMACANAREN....Lo.. a WIMONLTS, DAMANO Ena WIRGA Vas Ae CURE — IIS (b) State one benefit to Beauty By Edge of carrying out market mor y o ÁREA... LIA. A WTA. 2... AINOA...N01... LOMA... AQ... Y... LOLAS NULA Bal Lord ard Yom tree muy ell am) and ae vd (c) Explain one reason why businesses need to motivate their employee: 8 ¿SUAA....10s AA... melo En Ao....Hn4o... 04)... ALQ OA UR cccc2010000000cii QoOnar m e epa Y V ura UNER Beauty By Edge has to make sure that all staff are skilled, as customers expect a high standard of service. In order to ensure staff are highly skilled, Beauty By Edge is considering two options: Option 1: On-the-job training. — OMNIA Option 2: Off-the-job training. (f) Justify which one of these two options Beauty By Edge should choose. (9) 6) cd £E8QL..... SNA... UNOSA....On (NL = ¡OD IO A... ACA RG ALA. LA AA apoyen. ARA. 0%. 152109... Bb... ALLA, 0d IO... Sanrio. ¿08 EROAM TRATA MA DL....QA... AUAMAGO...0o....P.. SAGE. ITA. Sr JM... pot... Mead... Enoiuand.... EIN 9... CUNA. teo pa baos.....MA....A TLAQ2.....HOUIAN> 0... ON... T HL. a AYONDO....8)......AONL. TN er a MM AN EN ui ed NN DOCS 04... Reonk..Bl... Ed 02 .Qact... OM... (GIA... nOU..EO -PUA.....INr...0Undl...OUREROR.... CALAMA, OR... O. NANLGA Om... Ll4....MARR.
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