MARKETING I GROUP 102354_04 ADE ENGLISH TRACK 1ST SEMESTER
2017-18
Prof.Dr.Rosalía Gallo-Martínez contact: [email protected] do NOT use other addresses
Office 1090 departament d’empresa Office hours: Wedesday 12:00 – 13:00
Date Contents Activities
Nov 3
Friday
Lesson 4
The Consumer Mkt
Activity 4.1 - Exercise: Why people buy?
http://atlantamarketingcenter.com/why-people-buy/
Read the 51 motives for buying in the list and regroup them
under a maximun of 8 categories (Greed, ego, convenience,
etc.) .
Example: motive 2.” to become more comfortable” and
motive 7. “To make work easier” could be grouped in the
category Convenience
Nov 8
Wed
Lesson 4
Nov 10
Friday
Lesson 4 Activity 4.2 - Case Analysis To be posted in Moodle
Hand-in at beginning of class. NO handwritten documents
will be accepted
Nov 15
Wed
Lesson 5 The
organizational market
buying behavioour
Nov 17
Friday
Lesson 5 Activity 5.1 - Case Analysis To be posted in Moodle
Hand-in at beginning of class. NO handwritten documents
will be accepted
Nov 22
Wed
Lesson 6
Analyzing Demand
Activity 6.1 - Exercises on demand analysis and forecasting
To be posted in Moodle
Nov 24
Friday
Lesson 7
Marketing Strategies
Activity 7.1 – In-class exercise
Nov 29
Wed
Lesson 7
Dec 1
Friday
Lesson 7 Activty 7.2 - Case Analysis To be posted in Moodle
Hand-in at beginning of class. NO handwritten documents
will be accepted
Dec 6 & 8 Bank Holiday
Marketing I Group 04 2017-18 Tentative calendar 3
