Lingua e Comunicazione Inglese Nickolas Komninos 03/10
01 - INTRODUCTION CLASS
Text:
Any kind of communication product, conformed of different communication elements from
which we can extract a meaning by combination their interpretations together.
Understanding a text means not just understand the meaning of each element but the
relation between them.
Clusters:
The different communication elements you can find in a text. The combination of their
interpretations bring the meaning to the text.
The reading of the clusters in a text can be in different orders: Z reading, from the center to
the out parts, from the bigger element to the smallest….
-Example: IKEA: logo, product name, illustration.
Metasemiotic:
A metatext is when there are different levels of textually. A text inside a text. When we post a
meme on Twitter we found a text inside a text, due to we find a joke (meme) involved in a
series of comments that talks about it. That’s how the meaning of the original text grows.
Literates Mapping:
-Media literacy: skills to interpreted, analyze and create a text.
- Information literacy: skills to reproduce a text, to share it, but not created.
