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Evidence
“Reading comprehension workshop”.
1. Match the Word with the corresponding meaning: a. Supply C Expensive b. Demand B Desire to buy any product c. High price D All people d. Mass market E The lifetime of goods and services. e. Life cycle A Disposition to offer products 2. According to the text, mention the things people take into account to determine the demand.
The tastes or preferences, Number of consumers, Income,
Consumer expectations and Price of related goods, are the things
to take into account to determine the demand.
3. Write F for false or T for true a. Production cost depends on Technology F ( ) V (X) b. As greater the expectations are, the lower will be the offer from the companies. F (X) V ( ) c. One of the four Ps of marketing mix is Package F (X) V ( ) d. Price is the amount a customer pays for the product F ( ) V (X) e. Planning is to transform and develop marketing objectives to marketing strategies F ( ) V (X)
4. Answer the following questions a. What is Benchmarking? The Benchmarking is the procedure of determining who the best one is. It is an amount of the quality of company’s products, policies, programs, tactics, etc., and their contrast with standard measurements, or similar amounts of others. It is, also, the continuous systematic process for evaluating the companies that are recognized as best-in-class, for the following purposes: Establishing priorities, target, goals Developing product and process objectives Meeting or surprising industry best practices b. What is the process of Benchmarking? The process of Benchmarking includes those steps: 1. Planning: It is the starting of the benchmarking investigation. 2. Analysis: Is necessary to obtains a basis for comparison. 3. Integration: Develop aims and incorporate them into the process. 4. Action: the action plans necessary to achieve the objectives decided in step 3. c. Number the aspects to be taken into account in Benchmarking: Product Price Sales systems Payment systems Advertising Promotion Location Organization Planimetry 1) Advertising: the activity of making products or services known about and persuading people to buy them. 5. Write the vocabulary (20 words) from the reading, and make a Glossary:
12) Payment Systems: Financial system supporting transfer of funds from suppliers (savers) to the users (borrowers), and from payers to the payees, usually through exchange of debits and credits among financial institutions. 13) Persuade: Process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination of them. 14) Planning: A basic management function involving formulation of one or more detailed plans to achieve optimum balance of needs or demands with the available resources. The planning process (1) identifies the goals or objectives to be achieved, (2) formulates strategies to achieve them, (3) arranges or creates the means required, and (4) implements, directs, and monitors all steps in their proper sequence. 15) Production: The processes and methods used to transform tangible inputs (raw materials, semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge) into goods or services. Resources are used in this process to create an output that is suitable for use or has exchange value 16) Promotion: The advancement of a product, idea, or point of view through publicity and/or advertising. See also sales promotion. 17) Retail price: The price of a good or product when it is sold to the end user for consumption, not for resale through a third-party distribution channel. 18) Sales promotion: Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities 19) Supplier: A party that supplies goods or services. A supplier may be distinguished from a contractor or subcontractor, who commonly adds specialized input to deliverables. Also called vendor. 20) Supply: The total amount of a product (good or service) available for purchase at any specified price.
6. Write a ten lines text that summarizes the topic of the activity. Robert DiNozzi, a Hollywood film producer is co-developer of a new application called "Voicecal". It is a mobile calendar application for the iPhone that uses voice recognition software allowing for greater simplicity and efficiency when adding information. This project was born from the great need for an application like "VoiceCal" among busy businessmen like him because they do not have the time to stop and open an application and type. The use of the application is very simple, when you launch "VoiceCal" you can talk about any event and schedule you want to include in the calendar and you can talk naturally, and If you have two or more events to add to the calendar, you separate them by using the word “also.” 7. video presentation
https://youtu.be/qbrSxcGVrwA
