UNIT 1. CONCEPTUAL FRAMEWORK
1. PRODUCTION (producción):
It has two meanings
•The general process of making a film or video, including casting, set
construction, costuming, rehearsals, and shooting. (Also the term
“filmmaking” is used with this meaning)
•The middle stage of a production which is preceded by the pre-production
and followed by the post-production. That is, the work completed on set
(the shooting and every choice the director, the cinematographer and the
actors and actresses make)
Pre-production: from the first ideas to the shooting (script, researching
storyboard, casting…).
Post-production: A process that typically include editing, special effects and
audio mixing.
2. MEDIA
(Medios de comunicación): It is the plural of medium. Media describe the various
kinds of mass communication, such as radio and television, newspapers, movies,
magazines, and the internet.
Media Production refers to the professional creation of such content.
3. AUDIOVISUAL
/oːdiəuˈviʒuəl/ (audiovisual): something that involves both sound and sight.
Audiovisual Media Production refers to the professional creation of content
with sound and images
4. DIRECTING
/dəˈrektɪŋ/ (dirección o realización): There is little agreement as to what exactly it
is.
The director creatively translates the written word or script into specific sounds
and images. He or she visualises the script by giving abstract concepts concrete
forms. The director establishes a point of view on the action that helps to
determine the selection of shots, camera placements and movements, and the
staging of the action.
The director is responsible for the dramatic structure, pace, and directional flow
of the sounds and visual images.
The director works with the talent and crew, staging and plotting action, refining
the master shooting script, supervising setups and rehearsals.
He/she gives commands and suggestions throughout the recording and editing.
5. GLOSSARY OF TERMS
