Submit by 11:10 today 21st./5/2020
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READING COMPREHENSION
It is estimated that about 40 per cent of the world’s population use
social media, and many of these billions of social media users look up
to influencers to help them decide what to buy and what trends to
follow.
An influencer is a person who can influence the decisions of their
followers because of their relationship with their audience and their
knowledge and expertise in a particular area, e.g. fashion, travel
or technology.
Influencers often have a large following of people who pay close
attention to their views. They have the power to persuade people to
buy things, and influencers are now seen by many companies as a
direct way to customers’ hearts. Brands are now asking powerful
influencers to market their products. With some influencers charging
up to $25,000 for one social media post, it is no surprise that more
and more people are keen to become influencers too.
1. Choose your niche (a specialised area)
What is the area that you know most about? What do you feel most
excited talking about? Find the specific area that you’re most
interested in and develop it.
2. Choose your medium and write an interesting bio
Most influencers these days are bloggers and micro-bloggers. Decide
which medium – such as your own online blog, Instagram or
Snapchat – is the best way to connect with your followers and chat
about your niche area. When you have done that, write an attention-
grabbing bio that describes you and your speciality area in an
interesting and unique way. Make sure that people who read your bio
will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more
you post, the more likely people will follow you. Also, ensure that
your posts are consistent and possibly follow a theme.
4. Tell an interesting story
