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Tipologia: Schemi e mappe concettuali
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An idea that occurs from a french philosopher Michelle Faucou TEXT < more used in arts and humanities subjects It has been seen more as a single artefact Traditionally reffered primarirly to written communication Interaction of several semiotic resources DISCOURSE < origin in the social sciences < representation and interaction Patter < something that is standardised, schematic Society build up a way of construct discourse < boys dont cry Several discourse that are interconnected Conversational analysis is a branch of linguistics Multimedia < an existence of different media Multimodal < no text is monomodal , several semiotic resouces Texts < as part of social texture of any community Discourse- oriented view of the text< they reflect but also construct society What is a social texture? It depends on the kind of society Developed by< Kress, Fairclough and Fowler ( the founders) Aegemonic ideas/discourse 08.03. Analysis < investigate language < is modelled on Foucaault’usage of it in cultural studies < Tourist village (for instance) when a certain kind of discourse takes place : about tourism ecc Power < Gramsci idea of aegemonic order < prevealing discourse in society Discourse refert to language but also to sets of social and cultural practices Linguistic are trying to get this idea of discourse into language, the discourse probably derives from how we use language ( Hallyday theory < functuional grammar) Discourse < objects constitutes how we lived in a determined historical period (think about our classroom < was built not thinking about students having laptop) Texts work within the discourses < the order of discourse Ideology < theory in the last years this ides took a negative connotation vs. populism < let’s make it simple bc people can’t understand (democracy)
Hall < Cultural Studies < media has a great power over us by using language in a certain way Political party < Language is also ideological Discourse analysis is the exploration of gow language is used BEYOND the sentence level. Structural linguist < Saussure < chair < we sit on but the chair of the queen has a different meaning, more methaphorical The concept of power – history – ideology Guadare le slides 14.03. Iconographical analysis < the way you wrote ( by describing different monuments) Iconological one< Corpus based Corpus driven The huge debate between quantitative ( u should be aware of the context) and qualitative, the first one say that in the second one u don’t have enough data tu sopport your idea; on the other hand they say u can scanner your article better