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An overview of multinational corporations, their expansion strategies including mergers, joint ventures, and cartels, and the advantages and disadvantages of multinationals. various types of mergers, such as horizontal, vertical, and lateral, and discusses the concept of joint ventures and cartels. It also mentions takeovers as another expansion strategy.
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The increasing extension of international trade has created the need for bigger enterprises with offices and factories scattered all over the world. Companies may expand through:
They are very large organizations that own companies in two or more countries (host countries). Strategy decisions are taken at the headquarters in the country of origin (home country). They often invest in developing countries which need capital and expertise, and offer cheap raw materials and workforce. To name but a few: IBM, Coca Cola, FIAT, Nestlè,Barilla…. These companies have often been attacked, because they take advantages of incentives offered by developing countries to attract foreign investment. What are the pros and cons of multinationals? ADVANTAGES DISADVANTAGES
A merger takes places when two or more firms join together to form a new l larger company. Mergers can be of different types.
Horizontal: concerning a company which merges with another company at the same stage of production in order to increase the market share; e.g. British Airways, British Caledonian.
Vertical : a company which merges with another company at different stages of production in order to ensure a guaranteed sources of supply; e.g. one company makes clothes and one company sells them through a chain of outlets. Lateral : companies which produce complimentary articles in order to increase the market shares; e.g. one company makes cars and one makes lorries.
A joint venture is a company created by 2 or more companies, when they decide to carry out together a particularly expensive plan; e.g. car plants, aircrafts e.g. IVECO Therefore, it is not a mergers of companies, but simply a temporary association formed to cooperate in a very large business project for a variable period of time. ( 5,10 or more years) The companies continue to function separately for other production.
A cartel is a group of manufacturing companies that voluntarily combines to set up a central organization called syndicate, through which they market and sell the goods produced in a fixed quantity for each member. In a cartel every single member keeps its legal independence. A cartel is international when it concern enter enterprises belonging to different countries, like O.P.E.C. (Organization of Petroleum Exporting Countries)
A takeover is when one firm takes complete control over another. It occurs when one company buys enough of another's company voting shares in order to allow it to take control. There are two types of takeover: friendly and ostile