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COMMUNICATION
PROCESS
“If all my possessions
were taken from me with
one exception, I would
hope to keep my power of
communication --- for by it
I would regain all the
--Daniel Webster, American Journalist^ rest.”
Communication is…
- (^) “one of everyday activities that is intertwined with all of human life so completely that we sometimes overlook its pervasiveness, importance, and complexity.”
- Littlejohn and Foss (2008)
Communication…
- (^) Latin term communicare which means “to share” or “to divide out.”
- (^) Latin word communis which means “working together.”
Components of
Communication Process
- (^) Context
- (^) Physical Environment
- (^) Climate
- (^) Communicator
- (^) Message
- (^) Channel
- (^) Noise
- (^) Barrier
- (^) Feedback
Context
- (^) The situation in which communication occurs
Climate
- (^) Negative Climate
- (^) Positive Climate
- (^) What do you think is the relationship between environment and climate?
Communicator
Message Receiver Message Sender (Means of Transmission) CHANNEL
Channel
Feedback
- (^) Feedback has three main functions: - (^) Assurance - (^) Adjustment - (^) Insight
Communication Process
through Models
- (^) Models discussed by communication scholar Denis Mcquail (2005) in his book Mcquail’s Mass Communication Theory:
Fig.1.1 Laswell’s
Communication Model
The model is relatively straightforward and tells you that Communication originates from someone and their message Flows through a channel, either through sound waves or light waves, and that someone on the other end receives the message with a corresponding effect.
Points to Ponder
- (^) Why is feedback important?
- (^) What will you do with your audience’s feedback?