Communication is a process of sharing and
conveying messages or information from one
person to another within and across channels,
contexts, media, and cultures
Nature of Communication
1. Communication is a process.
2. Communication occurs between two or more
people (the speaker and the receiver).
3. Communication can be expressed through
written or spoken words, actions (nonverbal), or
both spoken words and nonverbal actions at
the same time.
Elements of Communication
1. Speaker – the source of information or
message
2. Message – the information, ideas, or
thoughts conveyed by the speaker in words or
in actions
3. Encoding – the process of converting the
message into words, actions, or other forms
that the
speaker understands
4. Channel – the medium or the means, such as
personal or non-personal, verbal or nonverbal,
in which the encoded message is conveyed
5. Decoding – the process of interpreting the
encoded message of the speaker by the
receiver
6. Receiver – the recipient of the message, or
someone who decodes the message
7. Feedback – the reactions, responses, or
information provided by the receiver
8. Context – the environment where
communication takes place
9. Barrier – the factors that affect the flow of
communication
Process of Communication
The speaker generates an idea.
The speaker encodes an idea or
converts the idea into words or actions.
The speaker transmits or sends out a
message.
The receiver gets the message.
The receiver decodes or interprets the
message based on the context.
The receiver sends or provides
feedback.
Models of Communication
1. Shannon-Weaver Model
known as the mother of all communication
models
linear or one-way process consisting of five
elements: source, transmitter, channel,
receiver, destination.
missing one essential element in the
communication process: feedback.
2. Transaction Model
a two-way process with the inclusion of
feedback as one element.
