A Customer Relationship
Management System
Figure 6.10, Page 389
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Customer Relationship - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce
Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Customer Relationship, Management System, Entry Strategies, Generic Market, Advertising Networks, Advertising Exchanges, Affiliate Marketing, Permission Marketing, Slots, Backend
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2012/2013
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A Customer Relationship
Management System
Figure 6.10, Page 389
Generic Market Entry Strategies
Figure 6-11, Page 391
How an Advertising Network
Such as DoubleClick Works
Figure 6.12, Page 394
Establishing the Customer
Relationship
Viral marketing Blog marketing Social network marketing
Driven by social e-commerce Social sign-on Collaborative shopping Network notification Social search (recommendation) Mobile marketing