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Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Cyberbanking, Personal Finance, Implementation Issues, Banking, Online Trading, Securing Financial, Transactions, Security, Nationsbank, Application Case
Typology: Slides
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Cyberbanking and Personal Finance
(cont.)
EncryptedSession &DigitalVerificationInitiated
ExternalFirewall
B of A Web Server
InternalFirewall
B of A Application
Server
Bank of America Security System
Logon Screen • User ID • User Password
B of AWeb Site
Customer’sComputer
Billing Online
Automatic transfer of mortgages^ – This method has existed for several years. The payer
authorizes its bank to pay the mortgage, including taxpayments.
Automatic transfer of funds to pay monthly utilitybills^ – As of fall 1997, the city of Long Beach has allowed its
customers to pay their gas and water billsautomatically form their bank accounts.
those in Hong Kong, allow customers to pay frombank accounts, or ATMs.
Express posts bills on its Web site, wherecustomers can view and pay them. This meansthat the customers have to go to many Web sitesto pay all their bills. Several utilities in LosAngeles allow customers to pay bills on theutilities’ Web site, charging customers 20 centsper transaction, which is less than the price of apostage stamp.
Used when the conventional marketing channelsare ineffective or inefficient
-^
Offer trading opportunities for both buyers andsellers which are not available in the conventionalchannels
-^
Internet provides much cheaper infrastructure withmany more involved sellers and buyers
-^
Individual consumers and corporations alike canparticipate in this rapidly growing and veryconvenient form of electronic commerce
Auctions: From Theory to Practice
Auctions: From Theory to PracticeElectronic Auctions
(cont.)
Auctions on the Internet started in 1995^ • similar to offline auctions, except for the fact that they are done on a
computer
Examples^ • www.usaweb.com/auction.html ; a directory of sites, search^ • Onsale, eBay, uBid
Auctions: From Theory to Practice
(cont.)
Electronic Auctions
Impacts
Parameter
Impact of the Web
Auctioneer
Lower entry barriers, opportunity for direct sales
Access rules
Customizable, theoretically millions of potential customers can bereached
Trading rules
The trading rules reflect the lack of a guaranteed service
Executionprocess
For digital products the entire trading cycle can be handled onthe Web; for physical products the trading process and thephysical logistics of the trade objects can be separated, leadingto a reduction of costs
