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Feasibility sample study for high school students, Study Guides, Projects, Research of Business

Business

Feasibility sample study for high school students

Typology: Study Guides, Projects, Research

2022/2023

Available from 07/21/2023

princess-mary-rey
princess-mary-rey 🇵🇭

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I. INDUSTRIAL ANALYSIS
TYPE OF BUSINESS
Veggie, Marry Me is a casual dining restaurant that is in a hybrid type of business with a
comfortable, laid-back atmosphere, reasonable priced menu and especially have a healthy
ambiance in an accordance with the restaurants mission. The restaurant combines ingredients in
making a fine meal (manufacturing) and fills customer orders (service). In the restaurant, both
the service and the product are ordered, cooked, assembled, purchased, and consumed in less
than a day. This melding of two dissimilar functions means that restaurants perform as hybrid
organizations. Veggie, Marry Me is a business that prepares and serves food and drinks to
customers. Meals are generally served and eaten on the premises, and also offer take-out
services.
FORMS OF BUSINESS
Veggie, Marry Me is a casual dining restaurant in a form of General Partnership means owns by
two or more persons running the business. It is a business arrangement by which two or more
individuals agree to share responsibilities, assets, profits, and financial and legal liabilities of a
jointly-owned business. The owners are; Ms. Princess Mary Rey which is the founder of the
restaurant and also the general manager, Ms. Abby Tiglao which serves also as the finance
manager, Ms. Francine Sarmiento, also the kitchen manager, and Mr. Joseph Sese, also the
assistant manager/cashier of the restaurant.
TYPES OF INDUSTRY
Veggie, Marry Me is in the section of the restaurant & hospitality industry that provides a more
relaxed setting for customers to enjoy their meal. This means the level of formality is toned
down when compared to fine dining restaurants, although table service is likely to still be in
place. The restaurant industry that the business has are vegetarian cuisine which offers meals and
dishes made up of vegetables and fruits (come mostly from plants) and does not include any
meat, poultry, or seafood. Costumers are served with freshly-prepared, higher-quality food in an
informal setting, with counter service to keep things speedy.
II. ENVIRONMENTAL ANALYSIS
MICRO-MARKETING ANALYSIS
Competitors
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I. INDUSTRIAL ANALYSIS

TYPE OF BUSINESS

Veggie, Marry Me is a casual dining restaurant that is in a hybrid type of business with a comfortable, laid-back atmosphere, reasonable priced menu and especially have a healthy ambiance in an accordance with the restaurants mission. The restaurant combines ingredients in making a fine meal (manufacturing) and fills customer orders (service). In the restaurant, both the service and the product are ordered, cooked, assembled, purchased, and consumed in less than a day. This melding of two dissimilar functions means that restaurants perform as hybrid organizations. Veggie, Marry Me is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, and also offer take-out services. FORMS OF BUSINESS Veggie, Marry Me is a casual dining restaurant in a form of General Partnership means owns by two or more persons running the business. It is a business arrangement by which two or more individuals agree to share responsibilities, assets, profits, and financial and legal liabilities of a jointly-owned business. The owners are; Ms. Princess Mary Rey which is the founder of the restaurant and also the general manager, Ms. Abby Tiglao which serves also as the finance manager, Ms. Francine Sarmiento, also the kitchen manager, and Mr. Joseph Sese, also the assistant manager/cashier of the restaurant. TYPES OF INDUSTRY Veggie, Marry Me is in the section of the restaurant & hospitality industry that provides a more relaxed setting for customers to enjoy their meal. This means the level of formality is toned down when compared to fine dining restaurants, although table service is likely to still be in place. The restaurant industry that the business has are vegetarian cuisine which offers meals and dishes made up of vegetables and fruits (come mostly from plants) and does not include any meat, poultry, or seafood. Costumers are served with freshly-prepared, higher-quality food in an informal setting, with counter service to keep things speedy. II. ENVIRONMENTAL ANALYSIS MICRO-MARKETING ANALYSISCompetitors

The restaurant mentioned below are the direct competitors of the business for the reason that they are just around the locality and they offer vegetarian cuisines. Also, these restaurants offer vegetarian cuisine that are also innovative and healthy alternative from the food offer in the industry.  Marianne Vegetarian Food House  Oh, Live Green  TGI Green Food  The Vintage Hall The restaurants mentioned below are the indirect competitors of the business for the reason that they restaurant around the locality and also somehow cater to the same target market.  Dainty Tea House and Café  Bif’s Smoke and Grill  Organization Veggie, Marry Me will be managed under general partnership, fully owned and operated of four individuals namely, Princess, Abby, Francine, and Joseph. The firm expects to hire 10 employees. Together, the owners will personally select each candidate. They’ve adopted an effective interview process designed to staff the restaurant with highly qualified people for each position. Each applicant will be rated and evaluated according to a pre-defined set of standards designed for each position. Background checks will be utilized for designated positions. Recruiting efforts will always center on referrals.  Suppliers Suppliers form an important link in delivering the value to the customers. Therefore, marketing management will watch supply availability and costs. Supply shortage or delays, labor stricken and other events can damage customer satisfaction in the long run and rising supply costs can harm the company sales volume.  Market Intermediaries All of the raw materials, machineries, tools, and equipment needed for the operation of the restaurant will be purchased from trusted suppliers.  Customers Customers are the most important actors in the microenvironment. The aim of the entire delivering system is to serve the target customers and create the strong relationship with them. The market size for the business would be based on the population of Angeles City, Pampanga since the business is for all kinds of people regardless of social status, gender, and the ones who are aging 10 years and above. On the latest PSA 2015 result, Angeles City of Pampanga has 462,

there is a need for social media presence, because that is where our potential customers will be able to easily recognize the product.  Legal The business will be registered in Pampanga and are obligated to follow and pay the business tax implemented in the locality. All necessary certificates and permits will be processed prior to operating the restaurant.  Environmental Climate Change The raw materials that will be used in the production are mostly comes from vegetable and fruits that must be planted in well-drained soil in full sun. Due to climate change and weather conditions that are now unpredictable, it can affect the growth and quality of the raw materials.