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Human Resource Managemen practices, Assignments of Human Resource Management
HRM practices in brands and how theory and practical implementation of HRM is similar /different.
Typology: Assignments
2020/2021
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TABLE OF CONTENTS INTRODUCTION MISSION VISION STRATEGY FOR THE ASSIGNMENT AIM OF OUTFITTERS STRUCTURE OF THE ORGANIZATION THE DESIGNING OF ORGANIZATIONAL STRUCTURE GOAL OF THE ORGANIZATION HIERARCHY OF ORGANIZATION COMPETITVE EDGE
- TURN OVER RATE OF EMPLOYEES
- LOYAL CUSTOMER AND MARKET SHARE
- CONTRIBUTION OF THE EMPLOYEES
- CUSTOMER ORIENTED
- RELATIONSHIP WITH EMPLOYEES
- SERVING ALL AT ONE PLACE
- OUR STRENGTHS
- COMMUNITY SERVICE EMPLOYEES SATISFIED = CUSTOMER’S SATISFIED = GREATER COMPETITIVE EDGE.
- IMPLEMENTING THAT PAY STRUCTURE
- PRICE RATE PAY
- MERIT BASED PAY PLAN
- SKILL BASED PAY PLAN
- PROVIDENT FUND
- BONUSES HAVING THE RIGHT EMPLOYEE WITH THE RIGHT CUSTOMER ON THE RIGHT JOB. Redesigning Of Jobs At Outfitters
- JOB ROTATION
- JOB ENRICHMENT CONCLUSION ACKNOWLEDGMENT REFRENCES END OF REPORT
Outfitters™ Introduction Outfitters was a brand in USA but that time it was unable to compete with other brands and they shut down the company with in the few years because of continuously loss and mismanagement. So the outfitter that is running in Pakistan got the same idea form USA outfitters. Outfitters introduced the concept of fast fashion in Pakistan. Riding parallel to the fast paced fashion industry, outfitters has constantly evolved, expanding it product ranges specializing in manufacturing designs and providing customers with a variety of options to choose from. Outfitters started out as trendy street-smart fashion for men and women. In 2008, outfitters introduced a brand for kids, as outfitters ‘ junior ’, focusing on kid’s fashion. Outfitters started its new chain for women ‘ ETHNIC ’ by outfitters. And now it’s become one of the top brand in casual wear in Pakistan. Outfitters has 104 outlets all over the Pakistan including company and factory outlets. The company is steadily growing and now has its foot in the international market with aims to elevate the brand into a true global player. MISSION “Be the customers preferred apparel choice for upcoming trends and fashion, in affordable price range”. VISION
OUR STRATEGY FOR THE ASSIGNMENT: We did our research to see which is the factory outlet in Islamabad and which is the smallest one that covers from one to two lines of outfitters then we chose 3 branches and set meetings with the managers of the respected branches. We personally contacted the regional manager of Punjab from outfitters for a meeting but unfortunately couldn’t get the dates for the meeting. We split up to groups of 2 and 3 people and took interviews from the managers unfortunately in one branch we were not given a proper interview but was just showed how they work and we got a tour of the inventory. We tried to ask as many questions as possible and get a sense of how work is done practically in professional life and how is it similar and different from the theory we study. At the end we tried our best to extract answers of the questions that were not answered directly in the interview and link it to the theory that we have studied and we linked it to how outfitters gets its competitive edge in the market.
Murtaza Ali ( Manager ,F7- Rana market) 03341535448 https://pk.linkedin.com/in/syed-murtaza-ali-86988212a Ahmed Ali ( Manager , G9- Karachi Company) [email protected] Saqib Hussain ( Manager) [email protected] 0332- Aim Of Outfitters: The Primary aim of outfitters is to be the customers preferred apparel choice for upcoming trends, fashion and customer demands and to extend the different lines we launched from outfitters men to ethnic by outfitters. Structure Of The Organization:
Outfitter’s managers provide feedback to their employees on weekly and monthly basis regarding their sales and customers dealing, so that the employee can be motivated and improve if they lack in any aspect. “ Moreover they provide incentives according to the sales the employee does and also the best employee with highest sales gets a treat from the manager at Hardee’s ”, says Murtaza Ali branch manager - ranamarket, F7. Goal Of The Organization: Goal of the Outfitters and its managers are aligned properly. They follow strictly their standard operational procedure of V.M, H.R and Staff management because the goal of the company is to produce more sales and expand outfitters so that it is reachable for every other person and the managers have to play their part for this achievement so there goal is the same as well. Hierarchy Of Organization: Managers are classified in different classes. First of all there comes top managers, then area managers then line managers, managers ,vice managers and front end employees.
Competitive
Edge
Outfitters is getting competitive edge since years as the ways and techniques we follow are consistent and different which keeps our employees and hence our customer’s satisfaction level on the highest, which makes our brand one of the most competitive brand in its area. Turn Over Rate of Employees As we have discussed already that mostly our staff members are working with us more than 3 years so this is the guarantee that we have very low staff turnover and if someone decides to leave we discuss their issues and counsel them for their future. Loyal Customers and Market Share
our brand became a brand of a complete family, example: On festivals when a mother comes and buys herself something we make sure she has the proper accessories to pair with her clothes moreover she has variety of options for her kids so she doesn’t have to leave and go to a specific kids shop. She gets all in one place. Our Strengths: As our main focus was youth from 18-28 years old hence we never compromised on this specific segment of our customer. This segment is the most important as it was the base of our brand and due to our perfection in this particular segment there is no brand which gives such perfect trendy and good quality clothes in such prices which we give hence since ages we have been having a competitive edge due to our strength. Community Service: Outfitters focuses on giving back to the community which is why we take part in all the awareness/charity campaigns which not only gives us self-peace but also provides our brand good reputation leading to a greater market share.
Employees satisfied = Customer’s satisfied = Greater Competitive Edge. As in our country the employees mostly are in need of money in order to run their lives and families smoothly. Outfitters pay more and get better qualified more highly motivated employees who will stay with the organization for a long period of time. We found that employees who believed they were receiving a competitive pay level had higher morale and were more productive, competent and customers were more satisfied. Implementing that pay structure Basically like all other brands Outfitters pay salaries but they have additional plans regarding the employee’s salaries. Example: For every month there is a Sale target, and if they meet their required targets they receives 1% incentive and if they don’t they get 0.5% commission on their sale. They get the titles of employee of the month They get treat of celebration from the manager (depends upon the manager) The fluctuation in these variable pays makes these programs attractive to management and maintains an enthusiasm among all the employees. Price-Rate Pay A pay plan in which workers are paid a fixed sum for each unit of production completed.
Having The Right Employee With The Right Customer On The Right Job.
REDESIGNING OF JOBS AT OUTFITTERS
JOB ROTATION “The periodic shifting of an employee from one task to another” The strength of job rotation is that it reduces “BOREDOM” increase motivation and helps the employees in better understanding of how their work contributes to the organization and what are their interests. An indirect benefit is that employees with a wider range of skills give management more flexibility in scheduling work, adopting to change, and filling vacancies. These strategies depend upon the management style of the manager: In some Outfitter’s branches mangers after 3 months shift every employee from one section to another while in others the employees are asked about the sections they want to work in. Like moving one employee of men section to kids section this reduces boredom and increases productivity and motivate an employee to work more deliberately. JOB ENRICHMINT “The expansion of job which increases the degree to which the workers controls the planning execution and evaluation of work”
Reference:https:// www.cleverism.com/job-characteristics-model/ In Outfitters employees help each other directly through their work. Management of Outfitters creates co-operative environment, in which employees help directly through their work and they come to see themselves and the organization for which they work in more positive pro-social terms. This in turn increases employee affective commitment.
Acknowledgement I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted Outfitters for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & members of Outfitters for their kind co-operation and encouragement which help me in completion of this project. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. I would like to express my special gratitude to Regional manager outfitters (Punjab), Branch managers, outfitters, Mr Ahmed, Mr Murtaza and Mr Saqib for their attention and precious time from their busy schedules. My thanks and appreciations also go to my colleagues in developing the project and people who have willingly helped me out with their abilities. My thanks to my course teacher Sir Nasir Mehmood for his constant support and guidance in the making and completion of this assignment.
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