Solution:
Internal forces are following:
Top Management (Michael Eisner, CEO)
Role modeling (set creative examples)
Creative team members
Installing the vision of creativity was the first priority of Michael Eisner
Culture of creativity and innovation
Employee Training for innovation and creativity
Innovation Programs e.g. "I Have an Idea"
Funding of creativity and innovation
Motivation by rewarding good work
Clear Strategic goals and their communication
Ambitions for growth
Recruitment of talented personnel
External forces are following:
Social forces
Cultural forces
Technological forces
Customers are also a key element
These forces realized Michael Eisner that entertainment industry should be modernized
with latest technology and facilities. Entertainment should be a life time experience.
People want to see something new and this desire is limitless. Hence, whenever a
customer comes for second visit, he wants something new in entertainment industry. The
only way to satisfy today’s digital-age customer is by continuously innovating. This
demand, led Michael Eisner to bring change and innovation.
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