Midterm Exam - ADV 3410
Cultural Marketing - correct answer entire idea is core of this class
in the past, people only care about marketing based on demographics
- hispanic = integrated
Integrated Marketing Communication - correct answer strategic business process
used to plan, develop, execute, and evaluate coordinated, measurable, persuasive
brand communication programs with consumers, costumers, prospects employees,
and other relevant external & internal audiences
Objective - correct answer type of culture that is tangible, something you can feel,
touch, experience
(example: festival)
Subjective - correct answer type of culture that is intangible, possesses interior
value who shares the same keep together
(example: family in Hispanic)
all tangible - correct answer Values - Rituals - Heroes - Symbols
Value, Belief, Attitude - correct answer all three of these influence each other and
ultimately the purchase decision
(example: using dog as main character may not convey information to other
cultures compared to Hispanics)
Hofstede's Cultural Dimensions - correct answer 1. power distance
2. individualism
3. masculinity
4. uncertainty avoidance
5. long-term orientation
