
QUANTITATIVE RESEARCH uses scientifically collected and statistically analyzed data to investigate
observable phenomena.
Strengths of Quantitative Research
The following are the strengths of quantitative research.
1. Quantitative research can be replicated or repeated.
2. Findings are generalizable to the population.
3. Conclusive establishment of cause and effect
4. Numerical and quantifiable data can be used to predict outcomes
5. Fast and easy data analysis using statistical software.
6. Fast and easy data gathering
7. Very objective
8. Validity and reliability can be established
Weaknesses of Quantitative Research
The following are the disadvantages of quantitative research:
1. It lacks the necessary data to explore a problem or concept in depth.
2. It does not provide a comprehensive explanation of human experiences.
3. Some information cannot be described by numerical data such as feelings, and beliefs.
4. The research design is rigid and not very flexible.
5. The participants are limited to choose only from the given responses.
6. The respondents may tend to provide inaccurate responses.
7. A Large sample size makes data collection more costly.
Characteristics of Quantitative Research
Quantitative research is commonly used in natural sciences research problems because of the
following characteristics:
1. To obtain more meaningful statistical result, the data must come from a large sample size.
2. OBJECTIVE. Data gathering and analysis of results are done accurately, objectively, and are unaffected
by the researcher’s intuition and personal guesses.
3. VISUAL RESULT PRESENTATION. Data is numerical, which makes presentation through graphs, charts,
and tables possible and for better conveyance and interpretation.
4FASTER DATA ANALYSIS. The use of a statistical tools give way for a less time-consuming data analysis.
5. GENERALIZED DATA. Data taken from a sample can be applied to the population if sampling is done
accordingly, i.e., sufficient size and random samples were taken.