Semester “Spring 2012”
Assignment # 01
“STRATEGIC MANAGEMENT (MGT-603)”
Due Date: 12-04-12 Marks: 20
Assignment:
Suppose you are working as a marketing manager in XYZ Corporation. Top management
observed a major decline in sales during last 6 month
s in 2011. CEO called a meeting of each
department’s head to discuss this serious issue with them because they have to face huge loss in
term of customer turnover. It was decided in the meeting to start an inquiry to know the actual
cause(s) of decline in
sales. As a marketing manager, you were assigned an additional task of
supervising the work of inquiry committee. The committee submitted its report to top management
describing the main reason of decline in sales with the following words: “after conductin
g an
environmental scanning, we concluded that strategic planning should be implemented in the
organization”. But the CEO of XYZ Corporation failed to understand your point of view and put
comments on it that “it’s a totally waste of time and too expensive to implement.”
The Requirement:
• How would you convince your owner for implementing a strategic planning in the
organization? 10 marks
• Being a marketing manager, you need to identify the external force that has a major impact
on your organization. Support your answer with expert opinions? 10 marks
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