SEMESTER SPRING 2012
STRATEGIC MANAGEMENT (MGT603)
Assignment No. 02
Due Date: 07-06-2012 Marks: 30
Topic:
“Strategic Position and Action Evaluation matrix”
Leaning Objectives:
• To help understand how to prepare a strategic position and action evaluation matrix.
• To introduce the significance of company’s strategic position in the market.
• To understand how it is helpful for strategic formulation framework.
Learning Outcomes:
• Learner will be able to understand and prepare a space matrix for the organization.
• Learner will be able to assess the strategic position of the organization.
•
The learner will be able to identify the appropriate strategies for improving the company’s
strategic position.
THE CASE
Umer fabric is a textile company working in
Faisalabad since 2008.It is vertically integrated unit
covering complete range of operations from spinning to retailing.
Umer fabric offers
a wide range of products and is capable of producing more than 70 million meters
of fabric per annum into garments.
Since its inception they are working on the same principles without
taking any innovation in their products. Due to huge competition in the market, company CEO
(Mr. Ahmed) observed a major decline in market share and low market growth for his products. H
e
appointed you as a “strategic analyst” for this purpose to analyze the company’s strategic position in
the market.
docsity.com
