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This is solved assignment for Management course. It was submitted to Prof. Ethaha Grewal. In this course, i learned many different concepts and basic topics of Management. Like in this file, you can see I learned about Strategic, Management, Space, Matrix, Conservative, Aggressive, Competitive, Position, Growth
Typology: Exercises
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Total Marks: 30
Question: 01
X-axis= CA + IS = -4.5 + 1. = -
Y-axis= FS + ES = 4 + (-2) = 2 FS
5 Conservative Aggressive 4 (-3, 2)^3 2 1 CA -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 IS
ES
Reasons:
Umer fabric is trapped into a weak competitive position in the market. As a result this weak position of the company is characterized by low market share and low market growth.
Question: 02
Values of key indicators tell the company’s strategic position in FS, IS, CA and ES perspective:
IS and CA are both weak FS and ES are OK
Suggested strategies:
As per this matrix our company should pursue a conservative strategy. Our company has a weak competitive position in an exciting market. So it is characterized by low market share and low (perhaps negative) market growth.
Our company needs to improve its current competitive position by developing competitive advantage. It needs to look outside the current market for profitable opportunities. As Company has strong financial position, it needs to focus on existing resources for building capabilities and competitive advantage. This can include product development and horizontal integration strategy.