Tree Of Knowledge-Knowledge Management-Lecture Slides, Slides of Knowledge Management

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KNOWLEDGE

MANAGEMENT

(KM)

Session # 13

KNOWLEDGE

MANAGEMENT

(KM)

Session # 13

Nordström, K. &

Ridderstråle, J.(2002).

Funky Business:Talent makesCapital Dance (2nd ed.). London:Prentice Hall

When this kid’s fatherbought this Lotus,what was he paying for? The Car

plus Technology

• to manage logistics- for design and manufacture- to provide customer support- to manage Lotus’ internaland external communicationprocesses

When this kid’s fatherbought this Lotus,what was he paying for? The Car

plus Technology

• to manage logistics- for design and manufacture- to provide customer support- to manage Lotus’ internaland external communicationprocesses “Value no longer resides in the metal or the engine. Instead value lies with the intangible elements”(Ridderstråle & Nordström, 2002, p. 32 citing the Economist , September 28, 1996).

Tree of Knowledge

Explicit Tacit 20%20% 80%80%

EXPLICIT

EXPLICIT

Dimensions ofKNOWLEDGE By Zack(1999) and Tiwana(2002) 1.Core Knowledge: Basic K. to stay inbusiness. Present with allexisting competitors.Just to play the game.A member company in an Industry

OR

A student in a Business School

Dimensions ofKNOWLEDGE

3. Innovative Knowledge: Allows a company to lead its entireindustry to an extent that clearlydifferentiate it from competition.May change the rule of the game byintroducing new business practices.Expand its market share by winningnew customers.

Dimensions ofKNOWLEDGE Innovative K. cannot always beprotected by patents…….Things like Look and Feelcannot be patented BUT mayonly be copyrighted. (GUI Case)A member company in an Industry

OR

A student in a Business School