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The answer of chapter no 1 of research methods of business
Typology: Assignments
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Answer no 7: Part No 01: Scenario No 1 It’s a basic research but the Coca-Cola example in this is applied research. Reason ( it’s a basic research because the research done chiefly to enhance the understanding of such phenomenon. And example is classified as an applied research. Because in this a certain organization is selected. Scenario No 02 First statement is basic research. Second statement is applied research. Reason For First Statements ( the first statement is classified as a basic research because the research done chiefly to enhance the understanding of roots causes for absenteeism of employees that commonly occurs in organization and how to solve it.) Reason For Second Statement ( the second statement is classified as an applied research because the research done with intention of
applying results of finding to solve specific problem currently being experienced in a specific organization.) Scenario No 03 It’s a basic research. Reason ( the research will generate more knowledge and understanding of this phenomenon interest as it will be published in the medical journal to allow other researcher in the future to build theories based on these base results. Part B: who will conduct research. An external team will be more effective to conduct such research due to that this problem is a complex one. As there is possibility that even The most highly qualified internal research team are not perceived as experts by the staff and management and hence their recommendation do not get the consideration and attention they deserve.