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IMPROVING WRITING SKILLS UNIT 4
A summary
Practising connectors
1 Match the sentence halves to make summary phrases.
__ 1 The text is
__ (^) 2 According to the text
__ 3 The text lists
__ 4 The text points out
a three different ways of shopping online.
b that the future of the high street is at stake.
c about how a new supermarket was built.
d we are spending more money on luxury goods than ever before.
2 Tick the questions you need to answer when you are summarizing a text.
__ 1 How long is the original text?
__ 2 What is the overall message of the text?
__ (^) 3 Who wrote the text and how old are they?
__ 4 Who is the text for?
__ 5 What are the main points made in the text?
__ (^) 6 How much did the writer get paid for writing it?
__ 7 What kind of text is it? An ad? An article?
Improving your writing
3 Read the text. Then answer the relevant questions from Ex 2.
Netbookclub , one of the world’s leading players when it comes to purchasing books online, has just announced a major new departure. From Wednesday, it will be allowing its members to buy products by means of a text-messaging shopping service, thus adding yet another mainstream player to a steadily growing market. The
idea is to let mobile phone users browse their books, compare prices and purchase products while on the go.
The company is calling the new service Textandbuy , and it works quite simply. All potential customers have to do is text the name of the product and the product’s code
to Netbookclub , and they’ll be sent a text in return which tells them the price of the product they want. The text may also include other information such as special offers on similar products. Then the customer has to reply to the text message by punching in a single-digit number next to the desired item. Netbookclub will then call the person to confirm the order.
Of course, Netbookclub is not alone in offering a mobile shopping service. In some ways, it is merely following a trend that began a few years ago. However, what’s interesting is that this is the first time that a company with a huge market share and an immense number of customers has broken into this market. It suggests that
shopping by text is set to grow and set to stay.
Examiner’s comments Remember that you should not give your opinion in a summary. You need to use your own words and to include the key ideas of the original text.
