RESEARCH METHODOLOGY NOTES
Definition of researeh
Different authors have defined research as follows:
โ Research is carrying out a diligent inquiry or a critical examination of a given
phenomenon.
โ Research involvesa critical analysis of existing conclusions or theories with regard to newly discovered
facts i.e. it's a continued search for new knowledge and
understanding of the world around us.
โ Research is a process of arriving at effective solutions to problems through systematic collection,
analysis and interpretation of data.
What is Business Research?
It is a systematic inquiry whose objective is to provide information to solve managerial problems.
Research and Scientific Method
The scientific method encourages a rigorous, impersonal mode of procedure dictated by the demands of
logic and objective procedure. It is based on the following basic postulates:
โ It relies on empirical evidence
โ It utilizes relevant concepts
โ It is committed to only objective considerations
โ It presupposes ethical neutrality i.e. it aims at nothing but making only adequate and correct
statements about population objects
โ It results into probabilistic predictions
โ Its methodology is made known to all concerned for critical scrutiny and for use in testing the
conclusions through replication.
โ It aims at formulating most general axioms or what can be termed as scientific
theories.
Purpose of Research
โ To discover new knowledge
