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Morphology and Lexical Words: A Comprehensive Guide to English Grammar - Prof. Federici, Appunti di Lingua Inglese

appunti presi durante le lezioni della professoressa eleonora federici

Tipologia: Appunti

2020/2021

Caricato il 08/06/2021

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LEZIONE 1:
How do we read english texts?
- we are not native speakers
1. linguistic competence
2. different cultural perspective
3. location
4. time
First step: linguistic signs (grammar, morphology, syntax)
- language as an abstract entity
- rules
- use of the linguistic code (pragmatics)
Second step: extralinguistic criteria (cultural elements
- language simultaneously reflects reality and constructs it to be a certain way
think about the press: when i read a newspaper the POV makes a difference
language involves: acting / interacting / thinking / talking in a proper manner, with proper
terms, in the proper moment - that’s why appropriateness belongs tu politeness studies
(yes, please / no, thank u)
however, english changes according to different factors:
- the reason for communication
- the setting
- the people we are addressing
- whether we’re speaking or writing: differences between a spoken register and 3
written registers (fiction, newspaper, academic prose, poetry, manual etc.)
Language is changed and manipulated by a number of causes:
- time - this has to do with the history of language, years ago language was different
- social groups - level of education
- age of users
- gender - ex: women use a lot of diminutives
varieties of english: british and american are the most known, but there also are australian,
canadian, caribbean, irish, west african etc…
- geographical dialects
- social class
Standard English: the language variety that has been codified in dictionaries and textbooks
Non-standard / Vernacular English: conversation, can be used by fictional characters, but
is generally rare in written english
Idiomatic expressions:
- He’s not my cup of tea - non è il mio tipo
- It’s her bread and butter - è il suo pane quotidiano
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LEZIONE 1:

How do we read english texts?

  • we are not native speakers
  1. linguistic competence
  2. different cultural perspective
  3. location
  4. time First step: linguistic signs (grammar, morphology, syntax)
  • language as an abstract entity
  • rules
  • use of the linguistic code (pragmatics) Second step: extralinguistic criteria (cultural elements
  • language simultaneously reflects reality and constructs it to be a certain way think about the press: when i read a newspaper the POV makes a difference language involves: acting / interacting / thinking / talking in a proper manner, with proper terms, in the proper moment - that’s why appropriateness belongs tu politeness studies (yes, please / no, thank u) however, english changes according to different factors:
  • the reason for communication
  • the setting
  • the people we are addressing
  • whether we’re speaking or writing: differences between a spoken register and 3 written registers (fiction, newspaper, academic prose, poetry, manual etc.) Language is changed and manipulated by a number of causes:
  • time - this has to do with the history of language, years ago language was different
  • social groups - level of education
  • age of users
  • gender - ex: women use a lot of diminutives varieties of english: british and american are the most known, but there also are australian, canadian, caribbean, irish, west african etc…
  • geographical dialects
  • social class Standard English : the language variety that has been codified in dictionaries and textbooks Non-standard / Vernacular English: conversation, can be used by fictional characters, but is generally rare in written english Idiomatic expressions:
  • He’s not my cup of tea - non è il mio tipo
  • It’s her bread and butter - è il suo pane quotidiano

Differences between written and spoken english: the written language develops following social functions - we write differently according to the type of texts: ● tourist texts ● newspapers ● literary texts ● recipes ● manuals What is a text? it’s an extended structure of syntactic units, such as words, groups and textual units, that is coherent and complete - what we read should make sense - we should understand it from beginning to end. It is a communicative event, but it also refers to our interpretation of the event. Coherence: do we know what the text is about? Do we understand it? is it the way we expect it to be? Text types: texts can be grouped into categories according to their linguistic and conceptual features and their purpose:

  • informative
  • descriptive
  • persuasive Cohesion: the way in which the components of the text are mutually connected within a sequence
  • this is created if i know the grammar rules - grammar cohesion - and through conjunction : Zack arrived and sat down. Advertisements example 1:
  • To give a boost to the economy = dare una spinta all’economia
  • Boost = lancio pubblicitario
  • Booster = promotore
  • Branch office = filiale, succursale
  • Warehouse = magazzino (bonded warehouse = deposito doganale)
  • Data warehouse = database per gestire i dati di un’azienda Conversation 1 Sabra : Hello. Can I speak to Anna, please? Jan : Who’s speaking? Sabra : It’s Sabra. Jan : Hello Sabra. I’m afraid she’s not here. Sabra : When will she be back? Jan : About eight o’clock. Can I take a message? Sabra : Please. Can you tell her I can’t come on Friday. Thanks. Bye Jan : Bye Conversation 2 Caller : Hello. Can I talk to Mrs Sharp, please? Jan : Speaking. Caller : Hello. I’m calling about your cooker delivery. They will call tomorrow between seven and one. Jan : Hold on a moment. I’ll get a pen. So that’s tomorrow, Tuesday, between seven and one? Caller : Yes. That’s right. Jan : That’s fine. Thanks for calling. LEZIONE 2: Minimal text: a word or a very short sentence that tells me something i should do ex: keep off the grass, keep left, danger, exit We understand the signs and we get the message, according to the context , because in some cases we can have an alienation of the message (when we find it out of its context)
    • communicative discourse: the reader’s reconstruction of the writer’s intended message what is important is both the textual (the sound, the typography, the vocabulary, the grammar) and contextual meaning (the pragmatics)
    • text type
    • topic, purpose
    • setting
    • social, cultural, historical setting
    • author
    • reader
  • we have to think: why is the text written in this way? what does it mean? what does it look like? what is it about? ex- Newspaper headline:
  • tabloids: easy to read
  • broadsheet Life on Mars - war of the words : the newspaper is about life on mars, a debate on the possibility of life there - the headline puts in a nutshell the main point of the story, and i captures the reader’s attention + typographical make up: the font is bold and large How are headlines written?Ellipsis – words have been missed out, the omissions can be guessed from the context or the co-text ● The dash : two balanced phrases «Life on Mars» «War of the words» ● Alliteration : «war» «words» - rhythm, prosody Sound effect = memorability of the headline Headlines 1. typography
  1. sound and rhythm (alliteration)
  2. grammar and structure (ellipsis, dash)
  3. vocabulary (war instead of debatem dispute, quarrel...) Intertextuality •H. G. Wells’ s SF novel The War of the Worlds (1898) •Orson Welles – radio drama of the novel 1938

It’s a quality that seems to have rubbed off (quasi rubata) on the residents of Bertolli’s hometown ● CRAMMED ● FULL ● ITALIAN ● FLAVOUR headline: A plane crashed on the motorway. Four people were on board. Luckily, no one died

  1. Lucky escape as plane skids onto motorway
  2. And they all lived
  3. Actress Lisa’s amazing jet crash escape
  4. Four got out of this alive
  5. Cleese’s film pal in plane crash escape
  6. Cleese girl jet miracle We understand that everyone lived, but not what exactly happened, or how many people were involved, it’s very cryptic. LEZIONE 3: English language and advertisement: the language is used, ofc, to persuade people to buy a product; at the core of advertising language is the idea of pushing consumers to purchase goods that maybe they don’t need. The texts don’t always reflect the truth.

the language must be - used as a means of communication - it must be effective - and deliver a message to a target audience. The principal aims are:

  1. to catch the viewer’s attention (with visual images, slogans, jingles, that are used as attention-getting devices)

Examples:

It's a printed advertisement of a train. Colors: the background is black and the writings in white, this catches immediately the viewer’s attention. Drawings: it’s children’s drawings, they play with the numbers’ shapes Headline: concise and short This is taken from a scottish newspaper, Edinburg - London was a very long distance travel, usually very expensive

sleep we say we should “count sheeps”. Again there’s a wordplay. The product is medical, the target are patients. The advertisement is in black and white, because they’re considered to be more classy and effective. Advertising:

  • the promotion of goods and services through various media, drawing on a range of linguistic strategies and targeting a potential consumer group
  • a form of communication in which we find ourselves every day (consciously or unconsciously)

Here we have a Harley Davidson advertisement. Visual: we see a motorcycle, in the background the american countryside Headline: the writer of the texts immediately addressed the viewer, with the use of “I” - the message is the opposite of the headline Slogan: “legend” it’s a metaphorical term - it’s not an ordinary bike Body Copy: use of “could” , colloquial terms, “machine” , again we see a metaphorical term, “handlebar” + “stretched-out profile” are technical terms, repetition of “to hold back” , then again the motorbike is called “ride”. First thing we should watch is the headline : ● designed to catch the reader/viewer’s attention ● uses questions and commands in direct address to consumers (eg: ‘Stop paying too much for your car insurance’) It has to be eye-catching and designed with: ● short sentences ● scripts with bold and coloured letters ● puns and/or any other linguistic deviances Body copy:

  • designed to do informative and persuasive work (offering the solution to the problem posed in the headline)
  • uses first person reference, giving reasons to buy the product Therefore, its language has to be precise, factual and explanatory as it:
  • shows or demonstrates the benefits of the product
  • makes claims and proves those claims with facts and figures
  • uses testimonials and success stories
  • reports recent research about the product
  • compares its product
  • presents what makes that particular product or service unique (USP, Unique Selling Proposition) Signature: a small picture of the product or the graphic of the trade name of the product and company Slogan:
  • accompanies the signature and constitutes a memorable phrase becoming a touchstone for the product ex:
  1. L’Oreal: ‘because you’re worth it’
  2. Tesco: ‘every little helps’
  3. HSBC : ‘the world’s local bank’ Testimonial:
  • healthy
  • pure
  • clear
  • fresh
  • good-value Advertising jeans Most frequent adjectives:
  • stylish
  • comfortable
  • good-looking
  • rugged
  • good-value Adjectives: ( L’Oreal )
  • Intense
  • Rich
  • Deep colour Premodifying adverbs:
  • Exceptionally moist
  • Exceptionally lasting
  • Exceptionally lipstick The ultimate:
  • The ultimate driving machine ( BMW )
  • discover the ultimate ice cream ( algida )
  • The ultimate body refining gel ( Dior )
  • Taste, the ultimate ( Bombay Sapphire ) Brand name used as verbs:
  • When it really matters, Persil it Brand names used as adjectives:
  • Very Valentino
  • Definitely Saint Laurent
  • Surprisingly Alfa Romeo Compounding:
  • Waterproof? Yes. Boyproof? NO ( Aquaplus mascara )
  • This lipstick is virtually touchproof, snackproof and kissproof ( Max factor )
  • Laughter-proof. Tear proof. Smudge proof. Max Factor introduces Lashfinity semi- permanent mascara Adjective compound:
  • Everlasting lipstick (adverb + verb)
  • Skin friendly formulation (noun + adj)
  • Traffic-stopping lips (noun + verb)
  • Healthier looking hair (adj-verb)
  • Silky-smooth hands (adj+adj) However, it is quite easy to find examples of new words, phrases and constructions in the language of advertising ( ‘cointreauversial’ ) LEZIONE 4: Linguistic innovation and verbal play help to make products and brands more memorable (through particular characteristics of slogans, jingles, grammatical cryptic forms, puns, stylistic creativity)
  • Even if the language seems simple, advertisements are created by complex structures of visual and verbal signs which aim to address a specific consumer.
  • The addressee perception is different, since it depends ontheir social / cultural history and knowledge.
  • The language of advertising is used internationally Linguistic features:
  1. Phonological aspect
  2. Lexical and morphological aspect
  3. Syntactic aspect
  4. Semantic aspect Phonological aspect: When we talk about the phonological aspect, we refer to: the use of rhyme , the rhythm of the text, rhetorical figures like alliteration and assonance , the graphic aspect of the text and transliteration.

Syntactic aspect: it’s how you build up a sentence in english. In many cases we have a sentence structure where something is missing - incomplete sentences = Ellipsis - mostly interrogative (many rhetorical questions) and imperative clauses and exclamatives because they evoke the sense of personal communication in the reader

Sentence structure Ellipsis:

  • it entails the omission or deletion of some items of the surface text, which are recoverable in terms of relation with the text itself.
  • it is a major cohesive device , contributing to the efficiency and compactness of a text (Beaugrande-Dressler, 1981; Halliday-Hasan, 1976). The use of ellipsis in advertising: create ambiguity in order to attract the reader’s attention. Interpretation: visual or verbal text, referents outside the text (exophoric) Reproduce speech, informal register, in order to create a confidential relationship with the reader.

Anchorage: reciprocal relation between text and images - text providing a link between the image and its context (each contributing to the overall message) Here we see the Hulk, who, when he gets angry, he becomes green. Lezione 5: Grammatical Unit: In grammar we need to identify the types of grammatical units, such as words and phrases, before describing the internal structure of the units, and how they combine to form larger

units. Grammatical units are meaningful elements which combine with each other in a structural pattern - grammar is the system that organizes and controls these relationships. The units can be graded according to size:

  • sentence : consists of one or more clauses - if i wash up all this stuff somebody else can dry it
  • clause : consists of one or more phrases - somebody else can dry it
  • phrase : consists of one or more words - somebody else / can dry / it
  • word : consists of one or more morphemes - somebody
  • morpheme : parts of words - some / body Grammatical units are described in terms of four factors:
  • Structure : in terms of their internal structure (words in terms of bases and affixes , phrases in terms of heads and modifiers, clauses in terms of clause elements)
  • Syntactic role: subject , object , etc.
  • Meaning : expression of information ( place, time, manner, etc.)
  • Use or discourse function: the way they are used in discourse. How they behave in discourse (their use in different registers , their frequency , factors which influence their use in speech or in written texts: ex. pronouns ) Why is syntax important? because the way the sentence is written allows us to understand the meaning. What are Words? They are considered the basis elements of a language and are defined in dictionaries, however it is not only important to know the meaning of a word, but also how it functions in larger units: _1. There were two pedal-bins against the wall
  1. There were two_ large new pedal-bins standing against the side wall It is is possible to add words between other words without losing clarity of meaning **Three major families of words:
  2. Lexical words:** the main carriers of information in a text / speech - can be subdivided in: ● nouns ● lexical verbs ● adjectives ● adverbs
  • out of all the families, they are the most numerous and are always growing