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Tipologia: Appunti
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How do we read english texts?
Differences between written and spoken english: the written language develops following social functions - we write differently according to the type of texts: ● tourist texts ● newspapers ● literary texts ● recipes ● manuals What is a text? it’s an extended structure of syntactic units, such as words, groups and textual units, that is coherent and complete - what we read should make sense - we should understand it from beginning to end. It is a communicative event, but it also refers to our interpretation of the event. Coherence: do we know what the text is about? Do we understand it? is it the way we expect it to be? Text types: texts can be grouped into categories according to their linguistic and conceptual features and their purpose:
It’s a quality that seems to have rubbed off (quasi rubata) on the residents of Bertolli’s hometown ● CRAMMED ● FULL ● ITALIAN ● FLAVOUR headline: A plane crashed on the motorway. Four people were on board. Luckily, no one died
the language must be - used as a means of communication - it must be effective - and deliver a message to a target audience. The principal aims are:
Examples:
It's a printed advertisement of a train. Colors: the background is black and the writings in white, this catches immediately the viewer’s attention. Drawings: it’s children’s drawings, they play with the numbers’ shapes Headline: concise and short This is taken from a scottish newspaper, Edinburg - London was a very long distance travel, usually very expensive
sleep we say we should “count sheeps”. Again there’s a wordplay. The product is medical, the target are patients. The advertisement is in black and white, because they’re considered to be more classy and effective. Advertising:
Here we have a Harley Davidson advertisement. Visual: we see a motorcycle, in the background the american countryside Headline: the writer of the texts immediately addressed the viewer, with the use of “I” - the message is the opposite of the headline Slogan: “legend” it’s a metaphorical term - it’s not an ordinary bike Body Copy: use of “could” , colloquial terms, “machine” , again we see a metaphorical term, “handlebar” + “stretched-out profile” are technical terms, repetition of “to hold back” , then again the motorbike is called “ride”. First thing we should watch is the headline : ● designed to catch the reader/viewer’s attention ● uses questions and commands in direct address to consumers (eg: ‘Stop paying too much for your car insurance’) It has to be eye-catching and designed with: ● short sentences ● scripts with bold and coloured letters ● puns and/or any other linguistic deviances Body copy:
Syntactic aspect: it’s how you build up a sentence in english. In many cases we have a sentence structure where something is missing - incomplete sentences = Ellipsis - mostly interrogative (many rhetorical questions) and imperative clauses and exclamatives because they evoke the sense of personal communication in the reader
Sentence structure Ellipsis:
Anchorage: reciprocal relation between text and images - text providing a link between the image and its context (each contributing to the overall message) Here we see the Hulk, who, when he gets angry, he becomes green. Lezione 5: Grammatical Unit: In grammar we need to identify the types of grammatical units, such as words and phrases, before describing the internal structure of the units, and how they combine to form larger
units. Grammatical units are meaningful elements which combine with each other in a structural pattern - grammar is the system that organizes and controls these relationships. The units can be graded according to size: