Advanced Research Methods, Study Guides, Projects, Research of Research Methodology

This presentation explores advanced research methods used in academic and professional studies to collect, analyze, and interpret complex data. It covers qualitative, quantitative, and mixed-method approaches, highlighting modern techniques for data collection, sampling, statistical analysis, and ethical considerations in research. The presentation aims to provide learners with a deeper understanding of how advanced methodologies improve the accuracy, reliability, and validity of research findings across various disciplines.

Typology: Study Guides, Projects, Research

Pre 2010

Available from 05/13/2026

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Introduction
Psychology is defined as the study of behavior and
mind.
Strives to understand brain functions, mental
processes and behavior among people.
Cover a wide range of topics spanning from infants’
development to social group behavior.
Embraces all facets of human experience starting
from brain functions and differences in behavior
across different social groups.
Endeavors to give deep understandings into the
thoughts, actions, feelings and goals of individuals.
Goals of psychology include describing, explaining,
predicting and controlling/changing behavior.
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Introduction

 (^) Psychology is defined as the study of behavior and mind.  (^) Strives to understand brain functions, mental processes and behavior among people.  (^) Cover a wide range of topics spanning from infants’ development to social group behavior.  (^) Embraces all facets of human experience starting from brain functions and differences in behavior across different social groups.  (^) Endeavors to give deep understandings into the thoughts, actions, feelings and goals of individuals.  (^) Goals of psychology include describing, explaining, predicting and controlling/changing behavior.

Name

Class

Instructor

Date

Advanced Research

Methods

 (^) Case studies  (^) Surveys  (^) Natural observation  (^) Self-report inventories  (^) Psychologists begin by observing behavior and then describing an associated problem.  (^) Highest level of objectivity is maintained.  (^) By describing WHAT is happening, the researcher can then learn WHY the specific behavior is happening and devise ways on HOW to change it.

Methods used in Describing

 (^) Explaining why individuals or animals behave the way they do.  (^) Researcher determines factors that contribute to the described behavior and its development.  (^) Researcher may conduct rigorous tests, observations and/or scientific experiments.  (^) Use both mini-theories and grand theories.  (^) Mini-theories: Encompass small facets of human behavior.  (^) Grand theories includes intricate details and encompass everything relating to human psychology.  (^) Examples: Classical conditioning and

Explaining Behavior

 Besides devising ways of treating mental disorders,

the final goal of psychology also aims at changing,

influencing and/or controlling behavior.

 Devise and implement lasting and constructive

changes in the society.

 Researchers also develop theories that are useful in

controlling and/or changing human behavior.

 Examples:

 Diffusion of innovation theory,

 Health belief model,

 Social cognitive theory,

 Theory of planned behavior and

 Social norms theory.

Controlling/Changing

Behavior

 Based on empirical evidence as in the case of direct observation.  (^) Disregard the use of hypothesis that run against observable facts. This is in contrast with methods that apply pure reason or which rely on subjective or emotional factors. Scientific explanations rely on replicable experiments.  (^) Another person duplicating the experiment will get similar results.  (^) Scientists required to publish enough of their methods to allow other people with appropriate training to replicate findings (Coccia, 2018).  (^) This diverges from other methods that depend on experiences which are unique to a specific individual or group.  (^) Based on provisional results meaning that they are subject to debate and criticism.  (^) Emergence of new data contradicting a given explanation should be incorporated in modifying the explanation. Characteristics of Scientific Explanations

 (^) Scientific method: The use of systematic observation, experimentation, measurement, formulation, testing and alteration of hypothesis.  (^) It involves careful and nonbiased observation accompanied with rigorous skepticism.  (^) A researcher using the Method Of Authority find answers to a research question by relying on an authority in the subject area.  (^) Can be through consulting experts in a field or reading their work.  (^) Can give subjective information or one that is based on personal opinion.  (^) The rational method involves using logical reasoning.  (^) Researcher proceeds from a set of known facts/assumptions and apply logic to reach a conclusion. Scientific Method, Method of Authority and Rational Method

Theory offers a framework for understanding

human behavior, development and thought

process.

Allows for a better understanding of our behavior

and behavior of others.

Acts as a lens through which psychologists can

examine how learning occurs and factors that

influence behavior development.

The dynamic nature of theories means they can be

modified and adapted to encompass new

information.

Are important in unraveling hidden thoughts which

can in turn help eradicate or better deal with

psychological distress or disorders.

The role of Theory in Investigating Behavior