NX®software from Siemens PLM Software delivers leading-edge
tools that help companies differentiate products through styling
and innovation.
NX Industrial Design
and Styling
When design matters most
www. si eme ns .c om/ pl m
Siemens PLM Software
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design solid edge, Notas de estudo de Tecnologia Industrial
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NX®^ software from Siemens PLM Software delivers leading-edge tools that help companies differentiate products through styling and innovation.
NX Industrial Design
and Styling
When design matters most
Siemens PLM Software www.siemens.com/plm
Design is the key differentiator in most of today’s industries. Consumer products, high-tech electronics, furniture, medical devices, footwear, automobiles, you name it – industrial design and styling make the difference as companies compete for increased market share.
Design is more than just aesthetics. It goes much further. Design is about innovation. Good design is a well thought out combination and balance of form, fit and function. It ultimately must leave customers with a positive experience, each and every time they use a product.
The market has become more demanding of manufacturers. Customers are more and more educated about product offerings and their providers, expecting variety, high quality, reasonable pricing, timely delivery and exceptional service.
By making your products more desirable to the customer, distinctive design and styling can help attain top-line business benefits of greater market share and leadership revenues. More than an attractive face, good design is also functional and manufacturable and can have profound impact on development and support costs. The best designs balance aesthetics and ergonomics with the product’s performance, quality, cost, materials, methods of manufacture and other considerations. Industrial design and styling must also be thoroughly integrated with the product engineering effort – not only to shorten overall development time, but also to ensure that the aesthetic and ergonomic design intent is preserved as the product goes from concept through manufacturing.
Industrial design
Image courtesy LG Electronics
NX provides the freedom and accuracy designers need to explore shapes and what-if styling in the modeling phase. By seamlessly combining surface and solid modeling, as well as giving the designer access to traditional CAD tools, NX provides a completely new kind of industrial design and styling solution. At the same time, the easy-to-use toolbox promotes creativity and fosters innovation. These flexible tools, from drag-and-drop templates to dynamic construction, enable fast, easy creation and evaluation of design alternatives while providing real-time visual feedback. And there’s no worry about changes or iterations. Associativity ensures that the design intent is preserved every time a change occurs, without getting in the way of the designer.
More modeling options NX is not like any of the traditional systems on the market. NX promotes the philosophy that one modeling approach is not enough when it comes to complex design tasks. For example, the designer may begin modeling by using standard parametric design techniques that employ curve-driven geometry. Then, when creating contours and integrating ergonomics, the designer can use free form techniques. Or the designer could begin modeling without precise definitions, adding geometric constraints later. Construction geometry and style details can be rapidly generated by the dynamic mapping of 3D curves onto free form shapes. Or surfaces can be constructed using pre-set combinations of section and guide curves, with the designer monitoring impact as it occurs.
Accelerating downstream development All model data is directly available for downstream development. And fully associative product data ensures that any changes are automatically updated in related applications such as engineering design, assembly, drafting, simulation and manufacturing.
With NX you can go from concept to production in a single system.
Any input No design starts with an empty screen.Whether it is an idea captured in a sketch, 2D or 3D digital information or even a fully detailed physical model, anything can serve as a starting point in NX. Designers can take these concepts and quickly capture design intent. Using the most sophisticated curve and surface modeling tools, designers can stay as true to the original as they need to be and be as free as they want to be.
A complete and unique toolset Industrial design is more than an organic surface model. Today’s sophisticated designs require flexible tools with precise control when needed, in 2D as well as 3D. This means 2D and 3D curve modeling tools, surface blending and modeling with the highest degree of control over shape and connectivity, filleting and draft angles and solid stitching. NX provides all that, plus unique tools that speed up the design process dramatically by delivering consistent, predictable results. These include a tool that mimics traditional “clay-sweeping,” fully associative with multiple section and touch curves and tools for creating “suitcase” corners, again fully associative and with multiple controls. These tools and more make NX one of the most powerful solutions available for industrial design.
Precision control and design tweaks Turning an idea into a 3D digital model is fairly simple, but refining it until the designers are completely satisfied is endless. NX doesn’t limit designers to a few methods for tweaking the design.Whether the defining curves need a tug or surfaces need a tweak or a parameter needs to be changed, all tools seamlessly complement each other.
Exploring various transition types from one area of the design to another can be done in real time, allowing the designer to decide immediately what is desired. Best of all, the entire model is associative, so nothing gets lost once it's created and established – no matter where you are in the process, no matter how big or frequent the change.
Award winning design with NX Alloy Total Product Design (UK) used NX industrial design solutions to develop the Argus ®3 thermal imaging camera for e2v technologies. Argus®3 is a revolutionary firefighting and rescue tool hosting several unique new features within a radical camera body.The product sets new standards for performance, durability, flexibility and ergonomic design. It also functions as a maintenance and engineering instrument, monitoring motors, pipe work and distribution panels for potentially hazardous hotspots.The product withstands heat, water and impact and is composed of materials chosen for their strength and durability. The design won a Design Distinction award in I.D. Magazine’s 2003 Annual Design Review.
P R O V E N R E S U LT S
Alloy Total Product Design for e2v
Real materials Remember how hard it used to be to define the material that looks like green glass? Or metallic paint for the new car that you just designed? With NX, you can take advantage of real materials.Whether it is glass, aluminum, wood, Moldtech plastics or Corian, designers have access to thousands of textures, materials and finishes, as defined by the manufacturers, directly from within NX. To apply a material to the model or to swap it out for a new one, is as simple as dragging it off the palette and dropping it onto the target area. And designers still have control over all the defining parameters to change the look of the design to their liking. Finally, with NX there is a tool that allows you to make decisions right on the digital model.
Real motion Animating concepts or final designs can be another very effective way of communicating the designer’s idea to a broader audience. Whether it is a simple showroom animation on a turntable or a more complex camera motion path capturing a fly-by or fly-through, NX provides the tools for the purpose. Since NX is a unified solution set, all rendering and animation capabilities are accessible throughout the entire product. Ever thought about capturing the motion of a digital assembly to communicate function in a real-world environment? With NX, this is just a few mouse clicks away. Recording in MPEG 1 or 2, you can easily share ideas, concepts, or final designs throughout the entire enterprise and supply chain and most importantly, with the customer.
NX real-time reflection mapping and shadow casting Award winning design with NX Formation Design used NX to develop the multiple organ therapy device for Organ Recovery Systems, Inc. The unit provides therapy and diagnostics for human kidneys awaiting transplant.The instrument is intended to increase the number of kidneys available for transplant by offering therapy – through a process of perfusion – to those organs that initially fail to meet transplant criteria. The design won a silver Industrial Design Excellence Award in 2002 in the Medical and Scientific Equipment category. IDSA judges remarked that the design “transformed clutter into a clean unit.”
P R O V E N R E S U LT S
Formation Design Group for Organ Recovery Systems
Automotive styling
The word “stylish” is most often used to describe a unique and distinctive automotive design that through its basic shape or overall impression catches the eye. But behind the eye candy of automotive styling lies an exacting discipline that requires knowledge of the entire design-through-manufacturing process. Automotive body and interior surface engineers demand the greatest degree of conceptual freedom, yet they are expected to deliver the highest geometric accuracy.
Freedom with precision The organic approach of NX automotive design and styling allows the utmost artistic license while ensuring that surfaces retain continuity. From free form aesthetic styling, to Class A “perfect” modeling, to production tooling development, to interfacing with Tier 1 suppliers – NX is the premier solution for fully unconstrained automotive design with sophisticated 3D surface and solid modeling.
Control and continuity NX enables automotive stylists to remain in control throughout the entire shape definition process, from concept through G surfacing and beyond. Stylists can develop complex surface shapes and manipulate and analyze them in real time, getting dynamic feedback as they go. This feedback aids everyone involved in the automotive design process, including engineering and production, while staying informed and focused toward a final design. And flexible modeling, evaluation and visualization capabilities built on an associative database ensure that styling activities are not “thrown over the wall” and misconstrued or mishandled in the development process. This will ensure that, whenever change is necessary, the control remains with the surface engineer. And, none of the design intent will ever get lost, no matter how big the change.
Image courtesy DARMAK Srl
Image courtesy Formation Design Group
NX includes high-performance analysis tools to create the perfect surface – highlight lines, reflection maps, reflection lines, light reflection.
Award winning design with NX Industrial designers at B/E Aerospace Inc. used NX solutions to develop the Shell Flat Business Class airline seat for JAL. The innovative design incorporates a privacy shell, fully reclines to a lay-flat position and includes built-in massage – yet occupies less cabin real estate than first class flat seats. The design received the coveted GOOD DESIGN Award for 2002 fromThe Chicago Athenaeum Museum of Architecture and Design. Above are concept sketches and the NX surface model of the seat shell.
P R O V E N R E S U LT S
Integrated and managed
B/E Aerospace
The segregated, departmental approach to product development creates too many obstacles to building in quality, reducing waste and accelerating time to market. Data translation between industrial and mechanical design has been such a problem in the past that many companies won’t attempt it. Engineers are rebuilding the design. Manufacturing engineers are altering the design to add that missing draft angle to get the cavity out of the mold. The result? Design intent is getting lost. The designer’s most critical nuances get lost. The soul of the design is getting lost.
NX brings it all together Requirements, industrial design and styling, engineering, simulation, tooling and machining – with NX, all these disciplines are joined in a single digital product development platform. Companies can develop products from concept through manufacturing within one unified environment. The NX integrated solution set not only eliminates the questions of compatibility and data loss, it circumvents the costs of learning and maintaining multiple systems.
Industrial designers retain the freedom to express their ideas while other groups involved in product definition maintain a high level of collaboration and complete process integration. As styling, engineering, packaging and production work together during the development lifecycle, modifications can be made with the industrial designer’s full control of the impact on aesthetic integrity.
A platform for productivity The associative nature of NX means more than just tight integration between industrial design and engineering. Associativity serves as a foundation for improving product quality, controlling costs and reducing time to market. Because data integrity is not an issue, the ability to collaborate up front and throughout the development process frees up everyone to focus on their tasks, not their tools. Not only are concepts quickly turned into accurate 3D digital models to define the product, but these definitions can be explored rapidly, with everyone involved, enabling immediate consensus and validation of what-if variations.
Throughout its broad product application suite, NX leverages key attributes that help companies achieve business objectives of waste reduction, quality improvement, shorter cycle times and greater product innovation. These unique attributes directly support business process initiatives aimed at transforming product development:
Managed development environment NX solutions include fully integrated, synchronized management of all product data and process knowledge to transform product development with a structured collaborative environment.
Unified product development solution Seamless integration of NX applications rapidly propagates changes of product and process information, replacing point solutions with a unified development system, from concept to manufacturing.
Knowledge-driven automation With NX, companies can apply product and process knowledge across all elements of product development to automate processes and maximize re-use.
Simulation, validation and optimization Comprehensive simulation and validation tools in NX automatically check performance and manufacturability at every step of the development process, for closed-loop, continuous, repeatable validation.
System-based modeling NX structured conceptual models standardize design practices and allow rapid creation of variants, transforming development from component-based design to a systems engineering approach.