Recent questions in Advertising and Sales Promotion

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Advertisements are designed to __________

  • A. Convince consumers to purchase their products
  • B. Emphasize the benefits of the products
  • C. Provide messages that make products seem glamorous
  • D. All of the above
6

The AIDA model is also known as the _____ model.

  • a. Think, feel, say
  • b. Think, say, do
  • c. Think, feel, do
  • d. Feel, like, do
  • e. Like, think, feel
6

Advertisements are designed to __________

  • A. Convince consumers to purchase their products
  • B. Emphasize the benefits of the products
  • C. Provide messages that make products seem glamorous
  • D. All of the above
6

The AIDA model is also known as the _____ model.

  • a. Think, feel, say
  • b. Think, say, do
  • c. Think, feel, do
  • d. Feel, like, do
  • e. Like, think, feel
6
Advertising and Sales Promotion