Take a purchase situation by one of the public enterprises in your country and answer the following questions.
a. Describe the different roles in the Decision Making Unit (DMU)
b. Describe the type of purchase.
c. Describe the characteristics that differentiate the purchase from consumer purchase process
Take a purchase situation by one of the public enterprises in your country and answer the following questions.
a. Describe the different roles in the Decision Making Unit (DMU)
b. Describe the type of purchase.
c. Describe the characteristics that differentiate the purchase from consumer purchase process
Take a purchase situation by one of the public enterprises in your country and answer the following questions.
a. Describe the different roles in the Decision Making Unit (DMU)
b. Describe the type of purchase.
c. Describe the characteristics that differentiate the purchase from consumer purchase process