Which of the following statements about pricing objectives is true?

a. Market share and unit volume are synonymous.
b. Unit volume is not a type of pricing objective because it is a production strategy.
c. A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective.
d. Target return is a type of market share objective.
e. All of the above statements about pricing objectives are true.

5 replies

over 6 years ago

Pricing objectives are the goals that guide your business in setting the cost of a product or service to your existing or potential consumers. Some examples of pricing objectives include maximizing profits, increasing sales volume, matching competitors, prices, deterring competitors or just pure survival. When deciding on pricing objectives you must consider the overall financial, marketing, and strategic objectives of the company the objectives of your product or brand, consumer price elasticity and price points and the resources you have available.

pameela

over 6 years ago

Pricing objective is a firm that forges higher profits and wants to satisfy its obligations to its customers and society in general is pursuing the objective of social responsibility.

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